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07/09/07
Dell introduces image makeover in hopes of boosting sales
Computer manufacturer Dell, Inc., has implemented an image makeover for its desktop and notebook computers in a bid to boost sales. The company has launched a new line of consumer computer products in a rainbow of eight different colors, including "espresso brown", "ruby red," and "sunshine yellow." With this latest move, Dell hopes to regain lost ground in the personal computer business market, which it dominated up until a few years ago. According to recent figures released by Gartner and IDC, Hewlett-Packard is the current leader in personal computer sales and controls 18% to 19% of the global market compared to Dell's 14% to 15%.
Monsanto's third-quarter sales earnings surge 71%
Seed company Monsanto announced that its third-quarter earnings increased 71% due to higher sales of corn seed, traits, and herbicide in the U.S. and higher sales of herbicide in North America and other parts of the world. In the third quarter, the company's net income rose to $570 million from $334 million last year. Quarterly net sales jumped 23% to $2.84 billion from $2.31 billion during the same quarter last year.
Signalife appoints global director of sales
Signalife, Inc., has hired Elizabeth Peacock as its global director of sales. Peacock has gained expertise in sales and marketing leadership as well as business strategy throughout her career. She began her career with Johnson & Johnson's ortho division and then served Intermedics, Inc. She was also the director of sales for Research Medical for seven years and oversaw sales increases of more than 20% at the company. Signalife, Inc., is a life sciences company and is dedicated to disease monitoring and detection using continuous biomedical signal monitoring.
Flow Snowboarding appoints national sales manager
Flow Snowboarding has hired Kevin Addy as its national sales manager. Addy has extensive background in the snowboarding industry and joins Flow from Palmer Snowboards, where he served as vice president of sales and marketing. He was also a manager for Specialty Sports' Colorado Ski & Golf for seven years. In his new position, he will be responsible for leading the sales team as the company expands its offerings of innovative products. Flow, the originator of the reclining high-back binding, has been the leader in sales of products using the technology.
Miller launches flavored beer to boost sales
Miller Brewing Co. will be launching Miller Chill, a 110-calorie beer with the flavors of lime and salt, in an effort to boost sales. The new product will be on sale throughout the country starting this summer after a successful test run in Texas and other states. Miller plans to spend more than $30 million this year on television and print promotion of the new product. Miller Chill will be placed in the premium light lager category and will target consumers aged 21 to 35. The Milwaukee brewer is counting on Miller Chill to help the company regain a larger share of the competitive beer market.
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