Sr. Business Development Manager-Programmatic

Profile

We are looking for a detail-oriented individual to fill a key role in a high profile business development group. As a Senior Business Development Manager on the Programmatic Team, you will be directly responsible for growing current demand side platform and agency trading desk relationships, managing overall yield and optimizing monetization across various revenue sources, as well as prospecting and onboarding new partners who can help to drive incremental revenue for the business. The right candidate will additionally own many reporting, budgeting, and financial analysis ad hoc projects.
Success in this role requires an ability to work in a fast-paced environment, prioritize among multiple tasks while maintaining a keen attn. to detail. This role requires strong communication skills as you will be working across business and product teams internally as well as management of relationships with key DSPs and ATDs. We require a team player who takes pride in their work, executes on projects and deadlines, and proactively finds ways to create efficiencies.
Responsibilities:

Act as the day-to-day contact for a variety of monetization partners including ad networks, DSPs and Trading Desks
Evaluate client objectives and KPIs to develop successful optimization strategies to surpass client expectations.
Independently analyze monetization strategies to identify opportunities to increase overall inventory yield
Display a strong working knowledge of all different current forms of new media (display, mobile, video)
Continually deliver proactive recommendations for better and more effective monetization efforts
Develop campaign and optimization strategies including yield and bidding analysis, in close collaboration with indirect monetization partners.
Employ detail oriented project management and entrepreneurial skills to execute in a fast moving environment.
Work closely with ATD/DSP partners to build business and proactively identify opportunities to grow and maximize existing business.

Qualifications:

BA/BS – an emphasis in Business or Math a plus
3 Years of relevant online advertising experience required
Experience in business development and negotiations a plus
High level knowledge of ad servers and tags as well as ad exchange environments required
Ability to problem-solve creatively
Strong proficiency with Excel required.
Strong analytical skills

Company info

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