Account Manager

Profile

The primary responsibility of the Account Manager is to develop, maintain and expand the client relationship. The Account Manager will leverage technology to provide the client with success in meeting or exceeding their email and ecommerce marketing objectives. This role is multi-faceted and includes delivering a positive and efficient onboarding experience, and continuing client success with the development of an initial and annual account plan. It is expected that the Account Manager establish a consultative management relationship with the client, recommending strategies for enhanced application utilization and upselling account with additional solutions that enable the client to reach optimal engagement with consumer.
Responsibilities:
Account Management
Portfolio Size 25 – 75 Accounts; Average MRR $1000 .
Utilize Salesforce to manage and record all communication with client
Develop meaningful, consultative relationships with every client in portfolio by researching client business and understanding their competitive environment.
Promptly respond to client needs and inquiries.
Guide new clients through a structured onboarding process.
Provide strategic thought leadership to clients to improve their success with their marketing initiatives.
Proactively offer email marketing best practice guidance. Educate clients on CAN-SPAM.
Promptly follow up with clients that are found to be out of compliance with CAN-SPAM and Acceptable Use policy.
Regularly monitor account activity, confirming application utilization and deliverability success.
Monitor and coordinate, if needed, professional services and development projects to ensure timely and professional delivery.
Prepare and deliver Engagelytics to each client on a scheduled basis with recommendations for application engagement, optimization, and best practices.
Schedule and conduct at least one phone call per client per quarter. Record all calls – and attempts – in Salesforce.
Schedule face-to-face meeting once a year with each client within a 3-hour driving radius. For clients outside of this radius, clients in the top 25% of portfolio revenue must be visited once a year. Additional client visits may be required or requested, with management approval.
Cross-Sell/Upsell Responsibilities
Develop and maintain an account plan for each client, proactively identifying for each the solutions and services that complement or upgrade what client has purchased. Document and track the successful completion of the plan.
Develop a date driven action plan to meet monthly add-on business quota.
Prepare capabilities deck to present products and solutions to client .
Record all proposals as opportunities in Salesforce.
Sales and Marketing Responsibilities
As needed, participate on the pre-sales team when it is determined that the prospect would benefit from more consultative and tailored solutions.
Identify 3-4 opportunities per year to develop client case studies and testimonials for marketing efforts.
Work with Marketing to develop meaningful education and nurturing materials to support client growth and retention objectives.
Application Refinement and Development
As clients share product feedback and insights, document and share these findings with the product development and sales teams.
Organizational Involvement
Maintain positive and healthy interdepartmental relationships.
Participate on a task force focused on operational process improvement.
Participate in the training of departmental and interdepartmental new hires.
Preferred Proficiencies
Applies best practices for account management and customer service at all times.
Solid understanding BI solutions.
Self-Starter.
Goal oriented.
Persuasive.
Strong communication, interpersonal and presentation skills.
Keen business acumen.
Strong analytical and problem solving skills.
Solid time management and prioritization skills.
Adaptable and flexible to meet demands of clients and organizational change.
Able to discern and balance advocacy for client, while protecting best interest.
For more information, please visit:
****Macula Group
****
****
Web: ****

Company info

Sign Up Now - SellingCrossing.com