Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Boston, MA
View more jobs in Massachusetts

Job Details

Regional Sales Marketing Lead

Company name
Humana Inc.

Location
Boston, MA, United States

Employment Type
Full-Time

Industry
Sales, Marketing, Pr

Posted on
Jan 29, 2021

Apply for this job






Profile

Description

The Regional Sales Marketing Lead will partner with sales and operations partners to develop marketing strategies by assessing local trends, consumer and market information. This role will also be responsible for implementing marketing plans, collaborating with the Retail Marketing team and agency partners in the development of marketing tactics and media plans.

Responsibilities

Develop and maintain relationships with sales and operations leadership within the regions gaining alignment initiatives to support business goals.

Develop reporting framework to analyze and report on the effectiveness of marketing initiatives, tracking against defined marketing goal

Develop market strategy planning framework for planning and marketing tactics across product, provider, sales and community engagement - recommend strategic direction

Elevate the effectiveness of marketing campaigns in order to continuously learn from marketing efforts and improve future campaigns

Knowledge of traditional and advanced marketing tactics, performance analytics, and ability to think conceptually and strategically with a high-level of influence on the tactical execution of marketing

Role Essentials

Bachelor's degree in Marketing, Communications, Business or other

7 years of market planning/strategy experience with a thorough understanding of sales operations

2 years of project leadership experience with outstanding, demonstrated project management skills

Advanced experience using marketing analytics/reporting to drive strategy

Experience managing external vendors/agency partners

Strong, demonstrated strategic skills and consulting skills

Ability to influence, and collaborate in a cross-functional, fast-paced environment

Excellent communication skills, written and verbal; able to communicate at all levels of an organization

The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. This team player must be flexible, enthusiastic and demonstrate a willingness to learn.

Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

This role will require occasional overnight travel

Roles Desirables

Master's Degree of Business Administration or other advanced degree

Leadership experience preferred

Experience building compelling PowerPoint presentations for executive leadership

Experience developing and executing multi-channel marketing campaigns that demonstrate results

Prior insurance based healthcare marketing experience

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com

Similar Jobs:
Account Manager
Location : Quincy, MA
Job Information Comcast Account Manager in Quincy Massachusetts Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their bu...
Assistant Director - Sales
Location : Boston, MA
Job Information Hilton Assistant Director - Sales in Boston Massachusetts An Assistant Director of Sales is an extension of the Director of Sales and is responsible for managing a high-value group segment while mentoring select me...
Regional Sales Manager
Location : Boston, MA
Sales Manager - Direct reports Can sit in NH, MA, CN, or DE Experience managing a sales team in the industrial automation industry required. Linear Motion Control, Robotics, Motors, PLC’s, Actuators, Hydraulics, Pneumatics, Ball S...
I was very pleased with the SellingCrossing. I found a great position within a short amount of time … I definitely recommend this to anyone looking for a better opportunity.
Jose M - Santa Cruz, CA
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
SellingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
SellingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 SellingCrossing - All rights reserved. 168 192