Although he dropped out of Philadelphia's Temple University, Gitomer would go on to start and run three manufacturing and marketing companies. After finding success in and learning a thing or two about the business, Gitomer decided to take his secrets for success to the streets.
Gitomer has been hosting dynamic sales seminars for the past 15 years, coaching various companies and groups an average of 120 times per year. In addition to conducting seminars, he runs sales meetings and Internet training programs on sales and customer loyalty.
For years, Gitomer has been releasing sales-advice books that have revolutionized the industry. His most tremendous contributions to the sales community have been The Sales Bible: The Ultimate Sales Resource and The Little Red Book of Selling: 12.5 Principles of Sales Greatness.
Throughout part one of the book, Gitomer dishes out keys to success, questions a salesperson should ask himself or herself, and some of the best kept sales-technique secrets. One of the most unifying principles Gitomer discusses in this section is the simple concept that most sales are made through good friendship, not salesmanship.
In the following sections of the book, Gitomer highlights questions that should be asked during a sale; presentation, cold-calling, and closing-the-sale tips; and how to network and deal with rejections.
Gitomer has released numerous other books, including Jeffrey Gitomer's Little Gold Book of YES! Attitude: How to Find, Build, and Keep a YES! Attitude for a Lifetime of SUCCESS, Jeffrey Gitomer's Little Black Book of Connections: 6.5 Assets for Networking Your Way to RICH Relationships, and his latest, Jeffrey Gitomer's Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others.
In his books and presentations, Gitomer puts a lot of emphasis on not just "satisfying" the customer, but also developing customer loyalty that will last and pay off for years. In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Gitomer explores this issue in greater depth.
