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The Master of "Get 'er Done": David Allen

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Are you drowning in a sea of appointments? Are you lost in an oblivion of unanswered emails? Well, organizational expert, speaker, and author David Allen is here to help. Fresh out of college, before he was "officially" a consultant, Allen instructed a number of small companies on how to get it together. His experience spans 25 years of helping people effectively organize and maintain stress-free companies and lives.

Allen graduated from the New College of Florida with a degree in history and went on to the University of California-Berkeley to get a master's degree in American history.

"I thought I was going to be an academician and historian and a leisurely college professor with a dog and a fire and a pipe—that all changed," he said.



Once he decided to change paths, Allen really did not know what he wanted to do next. "I didn't know what I wanted to do when I grew up until long after I grew up," he said. While doing odd jobs to make ends meet, he began assisting some of his friends as they started various businesses, serving as a makeshift consultant, if you will.

"I tend to have a knack for laziness, meaning 'how do we fix a process so we don't have to work so hard?'" he said.

Pretty soon, after aiding in the launches of a number of his friends' companies, Allen accepted that he was, in fact, a consultant and began to sell his services project by project. Beginning with his friends' companies and other small businesses, Allen was able to build his company with the terrific referrals he collected along the way.

At this time, during the late 1970s and early 1980s, Allen also became interested in the new self-improvement and life-enhancement training that was just becoming popular. Infusing principles from relevant life teachings into his practical lessons, Allen developed his formula.

"I began to combine those two things—my interest in process and organizational systems and structures and human-behavior stuff that enhances your ability to relax and stay focused. I also had a background in martial arts that tied in with that," he said.

In 1996, Allen made his business official when he started The David Allen Company. Most of Allen's teachings are based on his hit book, which he released in 2001, called Getting Things Done: The Art of Stress-Free Productivity. His book Ready for Anything: 52 Productivity Principles for Work and Life is a collection of essays he compiled throughout the years and was released in 2003.

One of the basic principles that Allen advises his clients to make a habit of is keeping track of agreements and appointments. If they do this, they will be able to renegotiate them, if need be. Allen compares these "agreements" to emails in one's inbox.

Q. What do you do for fun?
A. I love to swing a golf club, prune and play with my bonsai plants, play with my dogs and my animals, good wine, good food, watch movies, walk around my yard and watch the sunset, read, travel, very soft sheets, and sleep late.
Q. What CD is in your CD player right now?
A. I have iTunes on my computer. I love Bach cello when I get massages. I love Diana Krall, Norah Jones, and Sting.
Q. What is the last magazine you read?
A. The current issue of The Atlantic.
Q. What is your favorite TV show?
A. I don't watch TV. I love Law & Order. I don't watch anything regularly on TV.
Q. Who is your role model?
A. Probably Jesus.

"When you think about it, for every single email that's piling up right now for both you and me, we have an implicit agreement to do something about it, decide what it means, and decide where it goes—to handle that," he said. "If we're not doing that, then there's a part of us that's going to start to feel the pressure."

Capturing everything that has your attention, writing it down, and getting it out of your head is the main component of Getting Things Done and Allen's teachings. Making life lists of things to do can help people manage their priorities.

Allen's approach is complete and unique in the sense that he never loses sight of the small, mundane tasks that people have to do—everything is important and has its place. Regardless of how meager a to-do item may sound, it should still be taken seriously because, ultimately, it is a commitment.

"If you don't give these dumb little things the attention that they deserve, they'll take more attention than they ought to," he said. "If you don't handle tires on your car, cat food, and the washing machine, you're in deep trouble."

Allen credits his friend Dean Atchison with his discovery of the technique of collecting life's tasks and getting them out of one's head. Atchison was an executive consultant who handed off many of his experiences and lessons to Allen, who then breathed new life into the principles. Allen also drew many ideas from the works of Peter Drucker, which frequently refer to "knowledge work"—thinking and making decisions specifically to make results happen.

Based on Allen's organizational-based background, it is no surprise that his advice to salespeople is to create a vision of what they want to achieve and where they want to go.

"You don't have to set goals, but if you want something you don't have yet, you better," he said.

Allen also thinks that having a running list of all the things that must be done in one's life is necessary. This can help people understand that they have options and that they can relax and trust their intuitions.


On the net:The David Allen Company
www.davidco.com

New College of Florida
www.ncf.edu

Getting Things Done: The Art of Stress-Free Productivity
www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280

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