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How to Beat a Sales Slump

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Have you ever experienced the dreaded downward curve or slump in your sales? Most of us certainly have. If you've been through it, you probably have a clear recollection of that lump-in-your-throat, adrenaline-pumping moment when you realized that you needed to scramble if you were going to make your sales goal or quota. The feeling can be overwhelming and can set even the most seasoned salesperson into panic mode.

Of course, the best advice that I can give is to not let your sales dip in the first place. But, I’m not here to lecture. Instead, I have some good news about digging yourself out of a sales slump. Yes, it can be done, and usually faster than you think. You need an action plan, a positive attitude, and the drive to get things done. Maybe the following tips are only a refresher of what you already know, or perhaps they’ll give you a few new ideas. Regardless, these ideas work, and if you’re heading down the path of a slump, you’ll want to start here:

Go After the Low Hanging Fruit



Make a list of prospects who are attainable in the short term. This isn’t the time to throw the ''Hail Mary'' for a long-shot sale. Set your sights on those who can generate you some real sales now, and work your charm on them sooner rather than later.

Get Critiqued

When you’re in a sales slump, you need an honest evaluation of your abilities from someone who is objective. No, don’t ask your lunch buddy in the next cubicle. Ask your manager or someone you respect within the organization to evaluate your sales performance and presentation. Then, pick his or her brain for ways to improve.

Read Up

A sales slump should inspire your desire to hone your skills. Obviously, once you pull yourself out of this funk, you’ll never want to go back. Read sales books, articles, newsletters, and websites. Attend a seminar or a webinar. Explore new techniques, pick up innovative tips, and uncover fresh ways to sell to your prospects.

Stop the Blame Game

It’s natural to start looking for answers as to why you’re experiencing a slump. However, this isn’t the time to start blaming others or yourself. It doesn’t matter who or what is to blame. Your time and energy are better focused on developing strategies to improve your situation.

Try Something New

The truth is that you’ll always achieve the same outcome if you’re always doing things the same way. Branch out. Explore new techniques, strategies, methods. Who knows — you might just uncover a better, more successful way that will lead to better results.
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