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Becoming a Retail Market Manager

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A retail marketing manager is a person who should be adept at multitasking. They are responsible for the management of a department or store on a daily basis, and according to the overall company policy. The retail market manager needs to improve the commercial performance of the store by increasing its turnover and taking the profit margin to the maximum potential. The achievement of the performance objectives of the retail marketing management staff is to improve the commercial performance of the store by increasing the turnover. The functional areas of the retail market managers include the following:

  • Store operations
  • Finance
  • Buying
  • Customer care
  • Marketing
  • Logistics
  • Information technology
  • Administration
The retail market manager has multiple responsibilities, some of which take into account running the store, and this is the reason why they are required to take responsibility for every aspect of the business. A large part of the retail marketing management jobs on a daily basis include managing staff, finding new ways for sales improvement, and meeting the demand of the customers. The job responsibilities of the retail market staff vary according to the specific sales area that they are focused on.

The academic qualifications of the retail marketing manager require a college degree in the facet of management or some other related field such as:


  • Economics
  • Marketing
  • Marketing communications
  • Mass communications
  • Public relations
  • Sales management
The skill sets of the retail market managers comprise the managing and motivation of the team for adding to the sales procedures and ensuring efficiency. The retail market manager is also required to be efficient in managing the stock levels and making important decisions regarding stock control. They must be skilled in analyzing the sales figures as well as forecasting the future sales volumes. They also interpret trends to facilitate planning, and record sales figures for data analysis.

For the right training, you need to acquire a position in a retail store, and for a start, it is not necessary to be put into a management position as a retail market manager. As a sales clerk or cashier, you can gain vital training with lots of insight into the running and managing of the store. As a trainee, you can observe the running as well as functioning of the store. You need to take into account the fact as to how the store operates and the procedures that are required for opening as well as closing the store. It is important to follow the retail marketing manager, because one day you will be doing the same thing.

As a retail market manager, you must gain experience in different positions of the job as this will help you identify the different areas of the store. Working for different hours in different shifts is something that helps you juggle different work schedules of the retail marketing management jobs so that you can observe everything from the opening to the closing of the store. If you are applying for the position of the assistant retail market manager, you can learn a lot about the job since the assistant manager handles the functions that are dealt with by the manager himself.

A lot of retail marketing management staff finds better prospects in the retail industry, and according to the US Bureau of Labor Statistics the job prospects are likely to improve by the year 2014. In addition to that, expect good opportunities for growth as well.

The remuneration scales of the retail market manager are at a median of $70,000 on an annual basis. The starting salaries can vary to a great extent and the starting range can be $17,000 to $22,000. Added to that, there are bonuses which can increase the salary.

The job of retail marketing management offers good scope for the growth of your career graph. The retail marketing manager responds to the customers and clients of the customers with some of their comments too. You can also promote the organization locally and try this by communicating with the local schools, communities, and newspapers. Attending as well as chairing meetings are also an important part of the retail market job. You are required to update your colleagues on the business developments and performance as well as other pertinent issues. Once you are ready with the skills and qualifications, finding a retail market job will be easier.
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