An organization should pay close attention and focus on the sales and marketing department of the organization. The sales department brings sales to the organization. When the organization brings sales, there is business in the organization. The sales and purchases are two important elements of the organizational business. The organization should give much concentration to the sales department. The organization should take all the pain in providing proper training and development programs for the sales force. The sales force in any organization should be trained and skilled.
The sales force should be capable of getting the sales to the company. The sales force should be talented and efficient enough in bringing huge sales to the organization. The organization should aim at getting more and more sales. The sales force should be trained properly as per their job profile to get better work. When the sales representatives have to make calls for the sales, then before giving him placement, the organization should provide training and product knowledge and awareness to the sales representative team. The sales representative should learn the techniques of making cold sales calls. The sales representatives or customer sales representative should make the cold sales calls successfully.
Here are steps of make a cold call and closing the deal:
- Identify potential clients
- Read the website of the company you are going to visit
- Check with networking websites as facebook and linkedin for employee comments
- Enter confidently
- Build good relationship with end users of your product
- Value even the front office staff as they too can influence sales
- If the company permits give them a free sample
- Interact with the people around and know their requirements and experiences
- Close the sale with a contract to sign